A new survey of 307 association executives has found that those organizations that go out of their way to understand the issues that keep members up at night—and engage them in seeking solutions—are more likely to see better membership growth and retention rates. The study, by two consulting firms and a software and services company, analyzed three years of operational trends at the surveyed organizations and compared them to types of input the groups seek from members: What is the engagement level of their boards in addressing member issues? Do they annually survey members about the impact their organizations are having on their businesses? Do they gather data about… Read More